The Inevitable Beer ~ Tropical 100th Anniversary
Agency: Henry Hank
Client: Tropical
Role: Independent Creative
Year: 2024
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«Ay, Amor» Music Video ~ Valeria Castro x Warner Music
The one when I traveled to a remote island after the Covid-19 lockdown to shoot a music video with a Latin Grammy-nominated artist.
Client: Warner Music Spain
Artist: Valeria Castro
Role: Independent Creative Director
Year: 2020
Film Maker & Editor: Óliver González //
Gimball & Camera Operator: Ale Morán //
Producer & Art Director: Davide Pistilli //
Art Assistant & Still Photo: Elena Martín //
Creative Direction: Ale Mejías
Uncompromising Against Child Marriage ~ Save The Children x Úrsula Corberó
The one when Save The Children hired Zoé and me as creative partners to introduce Úrsula Corberó as their first Spanish global ambassador and make a statement against child marriage.
Client: Save The Children
Talent: Úrsula Corberó
Creative Team: Zoé Barceló & Ale Mejías
Production: Save The Children
Year: 2023
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Neymar Hiring ~ Netflix x Money Heist
The one when Netflix signed Neymar Jr for a cameo at Money Heist Part 3 with only 140 characters.
Client: Netflix
Agency: FCB & FiRe
Role: Creative
Production: Netflix
Year: 2019
The Daily Opportunity ~ Save The Children
The one when Save The Children hired Zoé and me to bring up the conversation about children’s rights during the Andalusian election, so we turned the NGO into the only media outlet asking politicians whether they would guarantee those rights if they won or would waste the opportunity.
Client: Save The Children
Creative Team: Zoé Barceló & Ale Mejías
Production: Save The Children
Year: 2022
#LaOportunidad, el nuevo medio de comunicación que pone el foco en la realidad de la infancia que peor lo pasa en #Andalucía.
Por si todavía no nos conoces, esta es tu oportunidad. ➡️ https://t.co/51dZtf6sYk #EleccionesAndalucia2022 pic.twitter.com/tcBwzGwtek — Save the Children Andalucía (@SaveChildrenAn) June 10, 2022
Llega #LaOportunidad. De poner fin a estas noticias. De proteger los derechos de la infancia. De cambiar su futuro➡️https://t.co/ZTtZLs42nJ#EleccionesAndalucía2022 pic.twitter.com/SJZv9SIpgj
— Save the Children Andalucía (@SaveChildrenAn) June 9, 2022
Play For The Whopper ~ Burger King x Playstation
The one when we challenged Burger King to challenge their customers to bet a free meal with the home delivery guy playing a PS4 game.
Agency: McCann Erickson Spain
Clients: Burger King x PlayStation
Role: Creative Copywriter
Year: 2018
#LyricMoney ~ Side Project & Writing Exploration
The one when I wrote the lyrics of ‘Money’ (Pink Floyd) on banknotes, creating the first lyric video written on real currency and spending all of them stamped with hashtag #lyricmoney to invite people to discover the project and rethink our relationship with money.
Side Project: Writing Exploration
Year: 2017 – 2018
Not A Game ~ Movistar+
The one when the CEO wanted to make a 90-minute ad disguised as a documentary about e-games to position the agency in the gaming industry and –why not– boost his son’s gaming career.
Agency: FCB & FiRe
Partner: Movistar+
Production: Villa Lunera Films
Role: Creative Copywriter
Year: 2019 – 2020
You Write The Rules ~ Desalia Festival x Ron Barceló
The one when we wanted to make history by inviting people to choose the rules of Desalia Festival 2018.
Client: Barceló x Desalia Fest
Agency: McCann Erickson Spain
Production: Harry Rules
Role: Creative
Year: 2018
Money Heist Global Launch ~ Netflix
The one when Netflix hired FCB&FiRe Spain to think a bunch of ideas to launch Money Heist’s new seasons globally, and I almost collapsed after who-knows-how-many-months pitching weekly.
Agency Idea: FCB & FiRe
Client: Netflix
Production: Netflix x Partners
Role: Creative
Year: 2018-2019
Adopt A Sinplus ~ Canal+ x Venga Monjas
The one when –still don’t know how– we could convince the client to hire Venga Monjas using this short clip of them as a reference for a promotional spots campaign.
Client: Canal+
Agency: d6
Production: Harry Rules
Talent: Venga Monjas
Role: Jr Creative Copywriter
Year: 2015
Abuse Your Imagination ~ Canal+
The one when I wrote some catchy headlines to launch the rebranding and new brand platform for Canal+, and the entire project was recognized with a Gold at ADG Laus and a Wood Pencil at D&AD!
Creative Agency: d6
Branding Agency: Erretes
Spot Production: Lee Films
Role: Jr Creative Copywriter
Year: 2015
The Last Payphone ~ Movistar+ x Paraíso
The one when we installed the last operational payphone of Spain in the middle of Gran Vía (Madrid) to announce the launch date of the new season of this Movistar+ show set in the ’90s.
Client: Movistar+ x Paraíso
Agency: Tech Brand Stories
Production: Movistar+
Role: Freelance Creative
Year: 2022
Waterloo Rap Battle ~ History Channel x El Chojín feat. ZPU
The one when we commemorated the 200th anniversary of the Battle of Waterloo by bringing it into the present day as a beef between rappers Mc Bonaparte (ZPU) and Mc Wellington (El Chojín), with R de Rumba at the helm of the music production.
Client: History Channel
Agency: d6
Song Lyrics: El Chosen & ZPU
Beat & Song Production: R de Rumba
Music Video Production: Sopa de Toro
Role: Creative Copywriter
Year: 2015
Slices Of Life ~ Sanitas
The one when watching short films by ‘The Mercadantes’ we get “inspired” to do something similar for the Sanitas brief we were stuck on… (sorry, not sorry).
Client: Sanitas
Agency: d6
Production: Harry Rules
Role: Jr Creative Copywriter
Year: 2015
Coca–Cola Music Experience ~ Coca–Cola x Sony Music
The one when I tried to get my foot into the music industry and ended up as a creative and scriptwriter of the platform Coca-Cola Music Experience.
Client: Coca–Cola
Creative Agency: Tangoº
Production & Artist Management: Sony Music Spain
Role: Creative & Scriptwriter
Year: 2016 – 2017
Ale Mejías is a Freelance Writer & Creative Director with over a decade of experience in the creative industry, spanning advertising, music, and entertainment.
He has collaborated with a bunch of brands and agencies from Madrid, Barcelona, London, and the Canary Islands. Done decent-to-pretty-good stuff for Netflix, Burger King, PlayStation, Warner Music, Save The Children, Coca-Cola, Movistar+, and more.
His work has been recognized at festivals like D&AD, ADCE, NY Festivals Advertising Awards, El Sol, Laus, El Ojo de Iberoamérica, Club de Creativos, and others.
Ale loves creativity, strategy, skating with her daughter, and saying as much as possible with as few words as needed.
He sometimes falls asleep in random places. He hates talking about himself in third.
He thanks you for stopping by and taking the time to read yet another boring bio.
* Creative Direction
· End-to-end Campaign Development
· Creative Concept
· Creative Strategy
· Brand Platform
* Creative Writing
· Copy Lead / Head of Copy
· Copywriting & Scriptwriting
· Naming & Brand Voice
· UX Writing
* Creative Advisory
· Storytelling & Brand Narrative Curation
· Brand Positioning
· Campaign Strategy
Don't get stuck, give me a shout!
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