Neymar Hiring ~ Netflix x Money Heist
Client: Netflix
Agency: FCB & FiRe
Role: Creative
Production: Netflix
Year: 2019
«Ay, Amor» Music Video ~ Warner Music Spain x Valeria Castro
The one when I traveled to a remote island after the Covid-19 lockdown to shoot a music video with this incredible singer.
Client: Warner Music Spain
Artist: Valeria Castro
Role: Independent Creative Director
Year: 2020
Film Maker & Editor: Óliver González
Gimball & Camera Operator: Ale Morán
Producer & Art Director: Davide Pistilli
Art Assistant & Still Photo: Elena Martín
Creative Direction: Ale Mejías
Play For The Whopper ~ Burger King x Playstation
The one when we challenged Burger King to challenge their customers to bet a free meal with the home delivery guy playing a PS4 game.
Agency: McCann Erickson Spain
Clients: Burger King x PlayStation
Role: Creative Copywriter
Year: 2018
An Inevitable Beer ~ Tropical 100th Anniversary
The one when I was hired to develop the concept for the 100th-anniversary brand platform of the beer from my home island and lent a hand in defining its creative strategy.
Agency: Henry Hank
Client: Tropical
Role: Independent Creative
Year: 2024
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Money Heist Global Launch ~ Netflix
The one when Netflix asked us for a bunch of ideas to launch Money Heist’s new seasons globally and I almost collapsed after who-knows-how-many-months pitching weekly.
Agency Idea: FCB & FiRe
Client: Netflix
Production: Netflix & Partners
Role: Creative
Year: 2018-2019
Uncompromising With Child Marriage ~ Save The Children
The one when Save The Children hired Zoé and me as the creative team to introduce Úrsula as the first Spanish global ambassador for the NGO, and we took the opportunity to make a statement against child marriage.
Client: Save The Children
Talent: Úrsula Corberó
Creative Team: Zoé Barceló & Ale Mejías
Production: Save The Children
Year: 2023
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Abuse Your Imagination ~ Canal+
The one when I wrote some catchy headlines to launch the rebranding and new brand platform for Canal+, and the entire project was recognized with a Gold at ADG Laus and a Wood Pencil at D&AD (yay!).
Client: Canal+
Creative Agency: d6
Branding Agency: Erretes
Spot Production: Lee Films
Role: Jr Creative Copywriter
Year: 2015
#LyricMoney ~ Side Project & Writing Exploration
The one when I wrote the entire lyrics of ‘Money’ (Pink Floyd) on banknotes to create the first lyric video written on real currency and spent them, stamped with the hashtag #lyricmoney, inviting people to discover the project and rethink our relationship with money.
Side Project: Writing Exploration
Year: 2017 – 2018
Not A Game ~ Movistar+
The one when our CEO wanted to make a 90-minute ad disguised as a documentary about gaming and family to position the agency in the gaming industry and –why not– launch his son’s gaming career.
Agency: FCB & FiRe
Partner: Movistar+
Production: Villa Lunera Films
Role: Creative Copywriter
Year: 2019 – 2020
Adopt A Sinplus ~ Canal+ x Venga Monjas
The one when –still don’t know how– we could convince the client to hire Venga Monjas using this short clip of them as a reference for a promotional spots campaign.
Client: Canal+
Agency: d6
Production: Harry Rules
Talent: Venga Monjas
Role: Jr Creative Copywriter
Year: 2014
Daily Opportunity ~ Save The Children
The one when Save The Children hired Zoé and me to bring up the conversation about children’s rights during the Andalusian election, so we turned the NGO into the only media outlet asking politicians whether they would guarantee those rights if they won or would waste the opportunity.
Client: Save The Children
Creative Team: Zoé Barceló & Ale Mejías
Production: Save The Children
Year: 2022
#LaOportunidad, el nuevo medio de comunicación que pone el foco en la realidad de la infancia que peor lo pasa en #Andalucía.
Por si todavía no nos conoces, esta es tu oportunidad. ➡️ https://t.co/51dZtf6sYk #EleccionesAndalucia2022 pic.twitter.com/tcBwzGwtek — Save the Children Andalucía (@SaveChildrenAn) June 10, 2022
Llega #LaOportunidad. De poner fin a estas noticias. De proteger los derechos de la infancia. De cambiar su futuro➡️https://t.co/ZTtZLs42nJ#EleccionesAndalucía2022 pic.twitter.com/SJZv9SIpgj
— Save the Children Andalucía (@SaveChildrenAn) June 9, 2022
You Write The Rules ~ Desalia Festival x Ron Barceló
The one when we thought it would be fun for people to choose the rules at ‘Desalia Festival 2018’ because everything is cooler when you’re the one who writes it, even world history!
Client: Barceló x Desalia Fest
Agency: McCann Erickson Spain
Production: Harry Rules
Role: Creative
Year: 2018
Waterloo Rap Battle ~ History Channel
The one when we commemorated the 200th anniversary of the Battle of Waterloo by bringing it up to the present day as a beef between rappers Mc Bonaparte (ZPU) and Mc Wellington (El Chojín).
Client: History Channel
Agency: d6
Production: Sopa de Toro
Role: Creative Copywriter
Year: 2015
The Last Payphone ~ Movistar+ x Paraíso
The one when we installed the last operational payphone in Spain in the middle of La Gran Vía in Madrid to announce the launch date of the new season of this Movistar+ show set in the ’90s.
Client: Movistar+ x Paraíso
Agency: Tech Brand Stories
Production: Movistar+
Role: Freelance Creative
Year: 2022
Slices Of Life ~ Sanitas
The one when I saw a short film by ‘The Mercadantes’ and shared it with the Creative Director, asking if we could do something similar for the Sanitas brief we were stuck on, and yes, we did it.
Client: Sanitas
Agency: d6
Production: Harry Rules
Role: Jr Creative Copywriter
Year: 2015
Coca–Cola Music Experience ~ Coca–Cola x Sony Music
The one when I tried to get my foot into the music industry and I ended up as a creative and scriptwriter of the platform Coca-Cola Music Experience.
Client: Coca–Cola
Creative Agency: Tangoº
Production & Artist Management: Sony Music Spain
Role: Creative & Scriptwriter
Year: 2016 – 2017
Ale Mejías is a Freelance Writer & Independent Creative Director with over a decade of experience in the creative industry, spanning advertising, music, and entertainment.
He has collaborated with a bunch of brands and agencies from Madrid, London, and the Canary Islands. Done decent-to-pretty-good stuff for Netflix, Burger King, PlayStation, Warner Music, Save The Children, Coca-Cola, and Movistar+, among others.
Some of his work has been recognized at festivals like D&AD, ADCE, NY Festivals Advertising Awards, El Sol, Laus, El Ojo de Iberoamérica, and Club de Creativos.
Ale loves creativity, strategy, craft, and saying as much as possible with the fewest words as needed.
He sometimes falls asleep in places. He hates talking about himself in third.
He thanks you for passing by and taking the time to read another random bio.
* Creative Direction
· Creative Concept
· Campaign Strategy
· Brand Platform
· Team Leader
* Creative Writing
· Copywriting
· Scripwriting
· Naming & Brandvoice
· UX Writing
* Creative Consultancy
· Brand Reposicioning
· Launch Strategy
· Storytelling & Brand Narrative