The one when I was hired to develop the concept and creative strategy for the 100th-anniversary brand platform of my home island’s beer.

Agency: Henry Hank

Client: Tropical

Role: Independent Creative

Year: 2024

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Una publicación compartida de Henry Hank Advertising Agency (@henryhankagency)

The one when I traveled to a remote island after the Covid-19 lockdown to shoot a music video with a Latin Grammy-nominated artist.

Client: Warner Music Spain

Artist: Valeria Castro

Role: Independent Creative Director

Year: 2020

The one when Netflix signed Neymar Jr for a cameo at Money Heist Part 3 with only 140 characters.

Client: Netflix

Agency: FCB & FiRe

Role: Creative

Production: Netflix

Year: 2019

The one when Save The Children hired Zoé and me as creative partners to introduce Úrsula Corberó as their first Spanish global ambassador and make a statement against child marriage.

Client: Save The Children

Talent: Úrsula Corberó

Creative Team: Zoé Barceló & Ale Mejías

Production: Save The Children

Year: 2023

 

 

 

 

 

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Una publicación compartida de Úrsula Corberó 🧸 (@ursulolita)

The one when the CEO wanted to make a 90-minute ad disguised as a documentary about e-games to position the agency in the gaming industry and –why not– boost his son’s gaming career.

Agency: FCB & FiRe

Partner: Movistar+

Production: Villa Lunera Films

Role: Creative Copywriter

Year: 2019 – 2020

The one when I wrote the lyrics of ‘Money’ (Pink Floyd) on banknotes, creating the first lyric video written on real currency and spending all of them stamped with hashtag #lyricmoney to invite people to discover the project and rethink our relationship with money.

Side Project: Writing Exploration

Year: 2017 – 2018

The one when we challenged Burger King to challenge their customers to bet a free meal with the home delivery guy playing a PS4 game.

Agency: McCann Erickson Spain

Clients: Burger King x PlayStation

Role: Creative Copywriter

Year: 2018

The one when Netflix hired FCB&FiRe Spain to think a bunch of ideas to launch Money Heist’s new seasons globally, and I almost collapsed after who-knows-how-many-months pitching weekly.

Agency Idea: FCB & FiRe

Client: Netflix

Production: Netflix x Partners

Role: Creative

Year: 2018-2019

The one when I wrote some catchy headlines to launch the rebranding and new brand platform for Canal+, and the entire project was recognized with a Gold at ADG Laus and a Wood Pencil at D&AD (yay!).

Client: Canal+

Creative Agency: d6

Branding Agency: Erretes

Spot Production: Lee Films

Role: Jr Creative Copywriter

Year: 2015

The one when we wanted to make history by inviting people to choose the rules of Desalia Festival 2018.

Client: Barceló x Desalia Fest

Agency: McCann Erickson Spain

Production: Harry Rules

Role: Creative

Year: 2018

The one when –still don’t know how– we could convince the client to hire Venga Monjas using this short clip of them as a reference for a promotional spots campaign.

Client: Canal+

Agency: d6

Production: Harry Rules

Talent: Venga Monjas

Role: Jr Creative Copywriter

Year: 2015

The one when watching short films by ‘The Mercadantes’ we get “inspired” to do something similar for the Sanitas brief we were stuck on… (sorry, not sorry).

Client: Sanitas

Agency: d6

Production: Harry Rules

Role: Jr Creative Copywriter

Year: 2015

The one when we installed the last operational payphone of Spain in the middle of Gran Vía (Madrid) to announce the launch date of the new season of this Movistar+ show set in the ’90s.

Client: Movistar+ x Paraíso

Agency: Tech Brand Stories

Production: Movistar+

Role: Freelance Creative

Year: 2022

The one when Save The Children hired Zoé and me to bring up the conversation about children’s rights during the Andalusian election, so we turned the NGO into the only media outlet asking politicians whether they would guarantee those rights if they won or would waste the opportunity.

Client: Save The Children

Creative Team: Zoé Barceló & Ale Mejías

Production: Save The Children

Year: 2022

The one when we commemorated the 200th anniversary of the Battle of Waterloo by bringing it into the present day as a beef between rappers Mc Bonaparte (ZPU) and Mc Wellington (El Chojín), with R de Rumba at the helm of the music production.

Client: History Channel

Agency: d6

Song Lyrics: El Chosen & ZPU

Beat & Song Production: R de Rumba

Music Video Production: Sopa de Toro

Role: Creative Copywriter

Year: 2015

The one when I tried to get my foot into the music industry and ended up as a creative and scriptwriter of the platform Coca-Cola Music Experience.

Client: Coca–Cola

Creative Agency: Tangoº

Production & Artist Management: Sony Music Spain

Role: Creative & Scriptwriter

Year: 2016 – 2017