An Inevitable Beer ~ Tropical 100th Anniversary

The one when I was hired to develop the concept and creative strategy for the 100th-anniversary brand platform of my home island’s beer.

Agency: Henry Hank

Client: Tropical

Role: Independent Creative

Year: 2024

Bandera Tropical

«Ay, Amor» Music Video ~ Valeria Castro x Warner Music

The one when I traveled to a remote island after the Covid-19 lockdown to shoot a music video with a Latin Grammy-nominated artist.

Client: Warner Music Spain

Artist: Valeria Castro

Role: Independent Creative Director

Year: 2020



Team:
Film Maker & Editor: Óliver González //
Gimball & Camera Operator: Ale Morán //
Producer & Art Director: Davide Pistilli //
Art Assistant & Still Photo: Elena Martín //
Creative Direction: Ale Mejías
Featured on: Vogue | MTV Spain


Uncompromising Against Child Marriage ~ Save The Children x Úrsula Corberó

The one when Save The Children hired Zoé and me as creative partners to introduce Úrsula Corberó as their first Spanish global ambassador and make a statement against child marriage.

Client: Save The Children

Talent: Úrsula Corberó

Creative Team: Zoé Barceló & Ale Mejías

Production: Save The Children

Year: 2023



Neymar Hiring ~ Netflix x Money Heist

The one when Netflix signed Neymar Jr for a cameo at Money Heist Part 3 with only 140 characters.

Client: Netflix

Agency: FCB & FiRe

Role: Creative

Production: Netflix

Year: 2019


Foto El Profesor

Frame LCDP


Daily Opportunity ~ Save The Children

The one when Save The Children hired Zoé and me to bring up the conversation about children’s rights during the Andalusian election, so we turned the NGO into the only media outlet asking politicians whether they would guarantee those rights if they won or would waste the opportunity.

Client: Save The Children

Creative Team: Zoé Barceló & Ale Mejías

Production: Save The Children

Year: 2022

periodico la oportunidad
Resumen de Idea

Play For The Whopper ~ Burger King x Playstation

The one when we challenged Burger King to challenge their customers to bet a free meal with the home delivery guy playing a PS4 game.

Agency: McCann Erickson Spain

Clients: Burger King x PlayStation

Role: Creative Copywriter

Year: 2018

Awards & Recognitions: ADCE – Shortlist // C de C – 2x Bronze + In book (Best Ideas 2018) // El Sol – 3x Shortlist // NY Festivals Advertising Awards – Shortlist


#LyricMoney ~ Side Project & Writing Exploration

The one when I wrote the lyrics of ‘Money’ (Pink Floyd) on banknotes, creating the first lyric video written on real currency and spending all of them stamped with hashtag #lyricmoney to invite people to discover the project and rethink our relationship with money.

Side Project: Writing Exploration

Year: 2017 – 2018

LyricMoney GIF

Featured On: Arterrytory.com | Radio 3 | WAG1 Magazine | eldiario.es | El Español | The Objective




Not A Game ~ Movistar+

The one when the CEO wanted to make a 90-minute ad disguised as a documentary about e-games to position the agency in the gaming industry and –why not– boost his son’s gaming career.

Agency: FCB & FiRe

Partner: Movistar+

Production: Villa Lunera Films

Role: Creative Copywriter

Year: 2019 – 2020

Awards & Recognitions: El Ojo de Iberoamérica – 2x Bronze | El Sol – Shortlist



You Write The Rules ~ Desalia Festival x Ron Barceló

The one when we wanted to make history by inviting people to choose the rules of Desalia Festival 2018.

Client: Barceló x Desalia Fest

Agency: McCann Erickson Spain

Production: Harry Rules

Role: Creative

Year: 2018


Money Heist Global Launch ~ Netflix

The one when Netflix hired FCB&FiRe Spain to think a bunch of ideas to launch Money Heist’s new seasons globally, and I almost collapsed after who-knows-how-many-months pitching weekly.

Agency Idea: FCB & FiRe

Client: Netflix

Production: Netflix x Partners

Role: Creative

Year: 2018-2019

Money Heist Group KV
Money Heist Tokio KV


Adopt A Sinplus ~ Canal+ x Venga Monjas

The one when –still don’t know how– we could convince the client to hire Venga Monjas using this short clip of them as a reference for a promotional spots campaign.

Client: Canal+

Agency: d6

Production: Harry Rules

Talent: Venga Monjas

Role: Jr Creative Copywriter

Year: 2015





Abuse Your Imagination ~ Canal+

The one when I wrote some catchy headlines to launch the rebranding and new brand platform for Canal+, and the entire project was recognized with a Gold at ADG Laus and a Wood Pencil at D&AD!

Client: Canal+

Creative Agency: d6

Branding Agency: Erretes

Spot Production: Lee Films

Role: Jr Creative Copywriter

Year: 2015

Awards: D&AD – Wood Pencil (Branding) | ADG Laus – Gold (Print & Corporate)



The Last Payphone ~ Movistar+ x Paraíso


The one when we installed the last operational payphone of Spain in the middle of Gran Vía (Madrid) to announce the launch date of the new season of this Movistar+ show set in the ’90s.

Client: Movistar+ x Paraíso

Agency: Tech Brand Stories

Production: Movistar+

Role: Freelance Creative

Year: 2022




Waterloo Rap Battle ~ History Channel x El Chojín feat. ZPU

The one when we commemorated the 200th anniversary of the Battle of Waterloo by bringing it into the present day as a beef between rappers Mc Bonaparte (ZPU) and Mc Wellington (El Chojín), with R de Rumba at the helm of the music production.

Client: History Channel

Agency: d6

Song Lyrics: El Chosen & ZPU

Beat & Song Production: R de Rumba

Music Video Production: Sopa de Toro

Role: Creative Copywriter

Year: 2015

Awards & Recognitions: C de C – In book (Best Ideas 2016) // El Sol – 2x Shortlist

Slices Of Life ~ Sanitas

The one when watching short films by ‘The Mercadantes’ we get “inspired” to do something similar for the Sanitas brief we were stuck on… (sorry, not sorry).

Client: Sanitas

Agency: d6

Production: Harry Rules

Role: Jr Creative Copywriter

Year: 2015


Coca–Cola Music Experience ~ Coca–Cola x Sony Music

CCME

The one when I tried to get my foot into the music industry and ended up as a creative and scriptwriter of the platform Coca-Cola Music Experience.

Client: Coca–Cola

Creative Agency: Tangoº

Production & Artist Management: Sony Music Spain

Role: Creative & Scriptwriter

Year: 2016 – 2017


Ale Mejías is a Freelance Writer & Creative Director with over a decade of experience in the creative industry, spanning advertising, music, and entertainment.

 

He has collaborated with a bunch of brands and agencies from Madrid, Barcelona, London, and the Canary Islands. Done decent-to-pretty-good stuff for Netflix, Burger King, PlayStation, Warner Music, Save The Children, Coca-Cola, Movistar+, and more.

 

His work has been recognized at festivals like D&AD, ADCE, NY Festivals Advertising Awards, El Sol, Laus, El Ojo de Iberoamérica, Club de Creativos, and others.

 

Ale loves creativity, strategy, skating with her daughter, and saying as much as possible with as few words as needed.

 

He sometimes falls asleep in random places. He hates talking about himself in third.

 

He thanks you for stopping by and taking the time to read yet another boring bio.

* Creative Direction

· End-to-end Campaign Development

· Creative Concept

· Creative Strategy

· Brand Platform

* Creative Writing

· Copy Lead / Head of Copy

· Copywriting & Scriptwriting

· Naming & Brand Voice

· UX Writing

* Creative Advisory

· Storytelling & Brand Narrative Curation

· Brand Positioning

· Campaign Strategy

Don't get stuck, give me a shout!

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© MMXXV — hello@alejandrofernandezmejias.com // (+34) 658 802 460