La Casa de Papel [Neymar Hiring]
FCB & FiRe Spain
FCB&FiRe Spain led the creative strategy for «Money Heist» (S3 & S4). As Netflix’s creative partner, we developed ideas and visuals implemented by the brand across the globe, on their platform, and on social media.
«Money Heist» become the most-watched Netflix show ever in EMEA and LATAM, but the real «heist» was to achieve Neymar’s cameo with one reactive tweet.