Play For The Whopper
McCann Madrid
Play For The Whopper was the result of a collaboration campaign between Burger King & Playstation.
During two weeks, Burger King’s clients could face the delivery man with their PS4. If they win, the order was for free. If lose, they would be trolled on social media. To make it known, we launched a special job offer the day before action begins.
Creative Agency: McCann Madrid · Production: La Joya · Special Guest: Dani Mateo · Clients: Burger King & Playstation