Play For The Whopper
Imagine having your Burger King order for free by beating the delivery man on your PS4. That was «Play For The Whopper», a collaboration campaign between Burger King & Playstation. If you win, the order will be for free. But if lose the King would troll you on social media.
The campaign started with an awkward job offer looking for the sharpest delivery team, which made it goes viral in less than 24h.
*Awarded in the 2018 Edition of «El Sol de Iberoamérica» in the categories of «Best Use of Print» and «Retail Activation».*
*Awarded in the 2018 Edition of «c de c» in the categories of «Digital» and «Audiovisual».*
*Included in the 2018 Yearbook of «c de c» in the category of «Ideas».*