The one when I travelled to La Palma during the COVID-19 lockdown to shoot a music video with a Latin Grammy-nominated artist.

Client: Warner Music

Artist: Valeria Castro

Team: Óliver González, Ale Morán, Davide Pistilli, Elena Martín, Ale Mejías

My Role: Independent Creative Director

The one when Save the Children hired Zoé and me to design the creative strategy for introducing Úrsula Corberó as their first Spanish global ambassador.

Client: Save The Children

Talent: Úrsula Corberó

Creative Team: Zoé Barceló & Ale Mejías

Production: Save the Children (in-house)

The one when I was hired to develop the concept and creative strategy for the 100th-anniversary brand platform of my home island’s beer.

Agency: Henry Hank

Client: Tropical

Production: La Crème Films

My Role: Independent Creative Director

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The one when Henry Hank hired me to pitch ideas for the entire YoBrands portfolio, and we secured an epic hat-trick with YoBingo, YoCasino, and YoSports.

Agency: Henry Hank

Client: YoBrands

Production: Magnetic Films

My Role: Independent Creative Director

The one when we made Neymar Jr’s cameo in Money Heist Part 3 possible, starting from 140 characters.

Client: Netflix

Agency: FCB & FiRe

My Role: Creative Copywriter

The one when we positioned FCB&FiRe in the gaming industry by producing a 90-minute documentary about the impact of e-games on society.

Agency: FCB & FiRe

Partner: Movistar+

Production: Villa Lunera Films

My Role: Creative Copywriter

The one when FCB&FiRe won the global launch of Money Heist’s new seasons, and I spent the next 9 months pitching ideas every week with the team.

Agency: FCB & FiRe (concept + ideas)

Client: Netflix

Production: Netflix (in-house + independent partners)

My Role: Creative Copywriter

The one when Movistar+’s in-house agency brought me in to pitch ideas for Paraíso’s new season, and I came up with installing Spain’s last operational payphone on Gran Vía to reveal the premiere date with a call straight from the other side: the ’90s.

Client: Movistar+ x Paraíso

Agency: Tech Brand Stories

Production: Movistar+

My Role: Freelance Creative

The one when Zoé and I turned Save the Children into a media channel — complete with newspaper, radio, reporters, and more — to spark conversation about children’s rights during the Andalusian election.

Client: Save The Children

Creative Team: Zoé Barceló & Ale Mejías

Production: Save The Children

The one when we challenged Burger King’s customers to win their Whopper menu for free by playing PS4 with the home delivery guy.

Agency: McCann Spain

Clients: Burger King x PlayStation

Production: La Joya

My Role: Creative Copywriter

The one when we write a new chapter in history by inviting people to choose the rules of the Desalia Festival 2018.

Agency: McCann Spain

Client: Barceló x Desalia Fest

Production: Harry Rules

My Role: Creative Copywriter

The one when I handwrote the lyrics of ‘Money’ (Pink Floyd) on actual banknotes, shot the first lyric video written on currency using them, and put that money into everyday circulation — exploring the limits of our relationship with these pieces of colored paper.

Side Project: Writing Exploration

The one when we introduced Venga Monjas to Canal+’s marketing team with this sketch… and they unexpectedly hired them to shoot this member–get–member campaign!

Client: Canal+

Agency: d6

Production: Harry Rules

Talent: Venga Monjas

Role: Creative Copywriter

The one when I wrote some catchy headlines for the rebranding and new brand platform of Canal+ and we won a Wood Pencil at D&AD and a Gold at ADG Laus.

Client: Canal+

Creative Agency: d6

Branding Agency: Erretes

Spot Production: Lee Films

My Role: Creative Copywriter

The one when we commemorated the second century of the Battle of Waterloo by bringing it into the present day as a rapper’s beef, with R de Rumba at the helm of the music production and ZPU & El Chojín to the lyrics.

Client: History Channel

Agency: d6

Song Lyrics: El Chosen & ZPU

Beat & Song Production: R de Rumba

Music Video Production: Sopa de Toro

My Role: Creative Copywriter

The one when we found the inspiration for a creative block watching some short films by ‘The Mercadantes’.

Client: Sanitas

Agency: d6

Production: Harry Rules

My Role: Creative Copywriter

The one when I tried to get my foot into the music industry and ended up as creative for the music platform of Coca-Cola.

Client: Coca–Cola

Creative Agency: Tangoº

Production & Artist Management: Sony Music Spain

My Role: Creative + Scriptwriter