Work & Contact Creative + Copywriter

The Electric Jump

Creative Concept & Scriptwriting


MINI jumped into electric driving by launching MINI Cooper SEBut to make this jump real, we created an immersive VR experience in partnership with IBERIA Inflight. 

The result was the short film called «The Electric Jump», a virtual journey through the iconic MINI universe. This content was available exclusively onboard during IBERIA’s business class flight.